Angels Gift Cards

Client: Los Angeles Angels of Anaheim

Role: Creative Director, Art Director,

Concept Creator, Strategist, Copywriter, and more

I came up with the idea for an Angels gift card while shopping in a grocery store and seeing Apple and Nordstroms gift cards at the register (this was long before the 100+ gift cards you can now find at a grocery store). I wanted the Angels brand to be displayed next to the powerhouse brands that already had gift cards. I selected a vendor, designed the gift cards, and worked with numerous stadium vendors to implement the system throughout the ballpark. Within three months (just in time for the holiday season) Angels gift cards could be found throughout the LA DMA. To activate this product while building brand awareness, I created a gift card giveaway where fans could scratch-off their gift card to find out the amount they'd won and redeem it anywhere in the stadium.