ALEXANDER JAMES ALLPER. 

Activation may acutally be where I am at my best. The ability to fulfill the goal of the host / sponsor is paramount to the overall success of the activation. While working with professional sports teams, I had two goals to meet, those of the team (sell more tickets and increase attendance) and those of the sponsor (brand awareness, product launch, etc.). Thus, I came up with promotional giveaways and events that had never been done before (to benefit the team) and matched the needs of the host / sponsor. My goal has always been to create a product / experience that doesn't end when the event ends, it keeps going, and ultimately keeps activating.