Bobblehead Dolls
Client: Numerous Sponsors & Teams
Role: Creative Director, Art Director,
Sponsorship Activation, Strategist,
Copywriter, and more
To this day bobbleheads are the most successful giveaway in sports. How do you make the most popular giveaway in sports even better? If I could get fans to come to one of the bobblehead games, why not have them come to all of the bobblehead giveaway games? I launched the connecting bobblehead set with the Golden State Warriors in the NBA and then the Arizona Diamondbacks of MLB. The idea proved to be very successful. Fans were coming to all of the bobblehead giveaway games to complete their connecting set.
I also worked with the Baltimore Orioles and created the first-ever floating bobblehead. Check out Adam Jones who is jumping over the wall to make a catch, while blowing a bubblegum bubble.
Another way to activate and add more appeal to a bobblehead giveaway was to paint a select few bobbleheads a different color (bronze). Fans that are lucky enough to receive a bronze-version would also win an autograph and sometimes a once-in-a-lifetime opportunity to meet the player.
The connecting and floating bobblehead phenomenon really took off, and I was able to sell the concept to numerous other teams before it was copied by other vendors.
