ALEXANDER JAMES ALLPER. 

Stadium Grass Kit

Role: Creative Director, Art Director, 

           Sponsorship Activation

In 2009 MLB was focused on going "green.” I started thinking, what's greener than the grass at a baseball stadium? Wouldn't it be amazing if you could grow that same grass at home? Thus, the Stadium grass kit was born. Add the soil disk, seed packet, and water to the ceramic baseball pot and you'll have grass in no time. I unveiled this giveaway in 2009 with the Houston Astros and their Play Green sponsor, ABC Pest, Pool, and Lawn Services, and then sold it to Scott's, the Turf Growing Company, who coincidentally was launching a consumer MLB grass product line. I worked directly with Scott's and designed all of the artwork for the box and seed package. The timing was perfect and the activation giveaway was a great success. 

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