State Farm & Spider-Man | creativeideas

2017 State Farm & Spider-Man Partnership

Client: The Marketing Arm, State Farm, Marvel

Studios, Columbia Pictures

Role: Concept Creator, Copywriter

Flockstar.co is a creative crowdsourcing website operated by The Marketing Arm creative agency. The Marketing Arm submits a creative brief and participants can submit ideas to win money.

Objective:

In 2017, State Farm is partnering with the movie Spider-Man: Homecoming. How can State Farm leverage this relationship and bring their campaign new campaign (Here to help life go right) to life? Create a 15/30/60 second television commercial.

My Plan:

The most popular State Farm commercial is Jake from State Farm. I wrote a script with the same format of the Jake commercials, but instead of “What are you wearing/khakis” the exchange is “What are you wearing/a really tight red onesie.”

Result:

My idea won 1st place in the contest.