Role: Copywriter
Email & Newsletters
Client: Numerous
What's the best way to get in contact with 176,000 real estate agents? You guessed it, email. At the CALIFORNIA ASSOCIATION OF REALTORS, I wrote copy to be included in various newsletters and reports that were sent on a daily basis. This proved to be quite challenging because I was tasked with writing about the same products/events repeatedly. I relied on my creativity to develop new content.
​
My email copywriting and designs have have increased donations by 450% and led to a more pet adoptions at The Rescue Train. Email has also increased brand awareness and customer acquisition at Sports Crate, where each email has been segmented based on the need of the users, while be written in the tone of their favorite MLB team.
I am also on my fraternal alumni tailgate committee and for the past 4 years we have organized a USC alumni tailgate, which draws between 150-500 fans per game. During the USC football season I write all of the email copy to our 500+ members, and incorporate seasonal and current event themed copy to get our members excited to attend.
 |  |
|---|---|
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |