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her energy drink
Client: her energy drink
Role: Creative Director, Art Director,
Partnership Manager, Strategist,
Copywriter, and more
I formulated the brand strategy, marketing, and promotional initiatives for this startup energy drink company, including the tagline: "It's all about her." I also built partnerships and joint marketing opportunities with AsomBroso Tequila, X-RATED Fusion Liqueur, and the Susan G. Komen Breast Cancer Foundation.
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