As a creative consultant, ​I came up with the creative idea and strategy for Skechers “Mr. Quiggly” Super Bowl XLVI television commercial. I completely changed the creative direction of this ad. Initially the ad was going to include fighter jets, a Kardashian, and a maze. I introduced the idea of a dog wearing Skechers 

shoes, dancing, and Mark Cuban talking about a contract (NBA players were on strike). The commercial was voted as one of the top three Super Bowl ads of the year.

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“Mr. Quiggly” was used as the centerpiece for a multi-year Sketchers advertising campaign

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Quigley is my dog's name.